I teach marketing classes to freelance writers and one of the questions I get asked more than any other is "How do I convince person to hire me when I'm new and then get them to pay me, too?"
This is absolutely a chicken-egg kinda' question. And is a typical caress to freelance writers just starting out.
First off, I strongly propose every freelance writer who is Seriously striving to make writing a full-time work take an honest estimate of their writing skills. By this I mean determine what your writing strong points are, what areas you need to develop, and where your expertise and interests lie. Next, pretend you're a buyer anticipation and respond "what's in it for me". Your respond needs to reflect the benefits your writing aid brings or the problems it will solve because this is the greatest intuit why an editor or any commercial anticipation is going to offer you a writing assignment.
There are two things that normally attract any customer's attention. These are things that save time and money. If you can perform both of these without compromising quality then you're already miles ahead of your writing competitors.
Your next step is to at the very least get company cards and a website. They not only help you introduce your offerings to your buyer prospects, but when you go through the process of developing these materials they help you get clear on what you do and do not offer. Tip: don't waste the white space on the back of your company cards. If it's too high-priced to have article professionally added by a printer, stamp a message on the back or print a message on address labels and then stick the label to the backside of your card. When habitancy turn your card over they get to read a extra message like "Hey, here are 3 reasons why you must read this book!"
Once you get the basic marketing materials pair them with evidence that back up your written claims. Even if you don't have clients, or have never been published, you can produce samples that by comparison your writing ability. In fact, the absence of clients give you more creative liberty because you're not miniature by any particular guidelines. Design a few mock-ups of ad copy, articles, or whatever else is well noteworthy for the target buyer group you're going after.
Then supervene up by doing these five things:
1. Make a list of everyone who is aware of your writing skills and ask them if it's okay for you to use them as a reference. When you walk into a client meeting you'll feel safe bet knowing that you can furnish a list of references of habitancy who are going to vouch for your talent and credibility.
2. Revamp your resume. Think about all writing connected tasks you've had in the past. These can be office memos, PowerPoint presentations, charts, even minutes you've taken at meetings. Highlight these responsibilities in your resume and talk about the results that were achieved with them.
3. Write an introduction speech that begins with a advantage you offer or question you solve. This format grabs people's attentiveness because it's separate from the usual name first pattern. It also addresses the advantage or clarification you offer up front. This is an attentiveness grabber too because habitancy always want to know what's in it for them.
4. Never apologize for a modest portfolio. Showing up is more than half the battle so please give yourself prestige for initiative. If you have less than 6 samples, then don't worry with a portfolio. Instead, create leave behinds. Just make copies of your best mock-ups and stick them in an challenging briefcase or have them bound at a printer. Insert your company card where it can be seen and give this to the person you're meeting with. If you're asked about a portfolio, just say I created these for your file and you may look at them when you have more time.
5. Always, always send a thank you card- the kind you unmistakably put into a tangible mail box. This straightforward courtesy goes a long way. Plus you create someone else touch point that gets the anticipation to think about you.
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